Now On Air: New Podcast to Explore 'Golden Nuggets of Knowledge'
Think of any topic imaginable and chances are someone is talking about it. From fashion and beauty tips to science fiction novels and beekeeping, people are having discussions. So why not payroll? That is why payroll and podcasts were a match just waiting to be made in APA heaven. Coming on air the end of this month is the APA’s first-ever podcast program, “PayTalk.”
“We are really excited to offer our members this new way to get strategic information about their industry,” said Christine Avery, Director of Membership Publications for the APA. “Podcasts help us share information while people are working out or commuting to work, so it’s really easy to join in on our monthly conversations.”
Podcasts have been providing vast amounts of news, information, and opinions to listeners since the early 2000s. A podcast is an episodic series of digital audio programs that listeners can download or stream from a number of different platforms. According to Edison Research, there are more than 800,000 active podcasts online with a listenership of 62 million Americans each week.
The free monthly podcast will be hosted by Nina Talley, a communications specialist who has experience hosting podcasts. The first episode of “PayTalk” will debut on April 30. As her first guests, Talley will welcome APA member Linda M. Obertin, CPP, Senior Vice President with Wells Fargo, and Dimitrius Papageorgiou, Managing Director with Accenture. Members may also recognize Obertin from her role as APA’s President in 2010 as well as a current member of the APA’s Board of Directors.
During an interview with PAYTECH, Talley discussed the kind of payroll content “PayTalk” will offer listeners and explained how podcasts are different from other forms of media the APA currently offers.
What makes you the right person to host the APA’s first-ever podcast?
I enjoy creating engaging content. I like to do research and find the human story inside it. I want to tap into the knowledge that our guests are going to have that is specific to their experience—that knowledge that can’t be taught in school or that you wouldn’t find in a very buttoned-down PowerPoint presentation. I’m really looking for the human insight, because that really can’t be gained anywhere else. Having open and honest conversations with human beings about the payroll industry is what I’m hoping to do.
What are you looking for when it comes to the kinds of guests you want on the show?
I want our guests to be high-level, but also people who are really down to earth. It is always exciting to talk to somebody about their personal passion because that’s where true learning comes from. If you think about the good and bad teachers you’ve had, the real separation is their passion. That is what connects with audiences. Instead of zoning out while you listen, you’ll be keyed in because that person is passionate about what they’re saying and about the messages they want to convey. I’m eager to craft some in-depth and exciting questions for the guests we’re going to have. I know they’re going to come with some golden nuggets of knowledge that our listeners can take away.
What kind of research is going to be done to prepare for an interview?
I am going to look into the person’s background and dig into their careers. I want to know if there are any big challenges that they’ve had to face or if there were any big payroll infrastructure changes that they’ve had to implement. This will include their current and previous jobs. I want to know the person behind all the payroll experience. I want to find out where the person shines the most in their field. As I am researching and consuming these things, I’ll be able to tell what our guests will be most passionate talking about and where their expertise lies. Once that’s done, I’ll craft questions based on that, but also keep in mind the topics APA knows its members care about the most.
Besides the in-depth interviews that will be found on “PayTalk,” what other ideas are you floating for the show?
You'll just have to wait to find out, so stay tuned! I can promise that we will have a fun, engaging show that listeners will not only enjoy but be able to take away some knowledge that will benefit them in their careers.
Come on ... You have to give PAYTECH readers something!
Well, I'll say this—We want to be flexible. We want to create a format for the podcast that is supportive of a guest's knowledge base, while still being consumable and fun. We're aiming for 30-minute episodes. That's a lot of content to fill an entire show. Our guests are going to have a lot of deep insight, so we might even have to break an episode up into multiple episodes.
These days, there are countless options for people to consume information. What do you think a podcast offers that other types of media do not?
I really think that with a podcast, we’re creating relationships. Weekly or monthly, you’re getting an episode and building a relationship. As time goes on, I’ll probably reference back to something from a previous episode, and those regular listeners will know what I’m talking about. Podcasts are very intimate. People are listening when they’re commuting to work or doing the dishes or getting ready for bed. You’re in their home. Podcasts allow you to build a trust. Hopefully, that is what I will gain with our listeners.
What would you like to say to potential listeners out there who have never heard a podcast before? Why should “PayTalk” be the very first podcast they try?
I’ve always viewed podcasts as another version of talk radio. It’s just a different way of accessing that medium. For someone who is older, I don't think the biggest barrier for them to overcome will be the podcast format—people talking to them about things while their driving or doing something else. That is a very familiar format! It’s all about the delivery. How do we get people to engage with technology? If we can get them to download an app to their phone, it’s that easy. But “PayTalk” will have many delivery options. We’re going to make sure that everything is accessible for all generations.
For more information on “PayTalk” and to download the first episode at the end of this month, be sure to visit the “News & Resources” tab of the APA’s website.
Kiko Martinez is Associate Editor of Membership Publications for the APA.