News & Resources


Industry News: April 2018

BY: APA Staff | 03/28/18

Celergo Announce New Director of Marketing

Celergo, a provider of International Payroll Management Services, announced hiring Cindy Ayling as Director of Marketing. Ayling has over 20 years of experience working in global organizations and helping companies increase their brand awareness while driving sales.

Most recently, Ayling was the senior marketing leader at Bristol Global Mobility, where she was responsible for all marketing efforts resulting significant increases in brand awareness. She has worked on behalf of numerous organizations including Prudential, Pepsi-Cola, and Dannon.

“Cindy is an innovative marketer who brings a wealth of knowledge, creativity, and project management expertise to our team that will help us not only increase our brand but also positions us as thought leaders within our industry,” Kathy Hedley, Executive Vice President of Sales and Marketing, said. “Her communication skills and exuberant personality is a natural fit within our organization.”

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Workday Launches $250 Million Venture Fund

Workday announced it is launching a $250-million venture fund focusing on emerging technologies such as artificial intelligence (AI), machine learning, block chain, and augmented and virtual reality.

Workday will use the fund to invest in early-stage startups that are pioneering new ways to use emerging technologies in the enterprise. Startups will receive business guidance and access to Workday customers, product executives, data scientists, architects, and engineers. In return, Workday will gain hooks into new technologies that expand its platform.

“Our investment in Workday Ventures reinforces our commitment to staying at the forefront of enterprise innovation,” Workday’s CEO Aneel Bhusri said. “Combining the leadership of Leighanne and Mark with our deep understanding of the enterprise market will position Workday Ventures as an industry leader, supporting the growth of our portfolio companies, community, and business.”

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