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FEATURE STORY

NPW 2017 Excels in
Engagement, Spreading Awareness

By Brandy Gaskins

It's hard to believe another National Payroll Week® (NPW) is in the books. The 2017 NPW campaign was one of the most exciting yet, thanks to the support and involvement of APA members, chapters, sponsors, and others. Highlights from National Payroll Week 2017 include:

'Getting Paid In America' Survey Success

More than 34,000 individuals participated in the annual "Getting Paid In America" survey. The survey allows the APA to gauge employee opinions on trends and methods in payroll, payment methods, and more. Sue Garrison, Payroll Manager for Compassion International, is the 2017 survey grand prize winner. She was randomly selected to receive a bonus paycheck and a dream vacation.

Payroll Throughout History

The 2017 NPW advertising campaign spread the message, "Throughout history, payday has always been the best day." This message was echoed in print advertisements that appeared in leading publications such as USA Today and New York Times Magazine. It is also featured in this year's new television commercial , which explainsthat although wage payments may change, payroll always ensures payday is the best day of the week for employees. The commercial aired on leading national networks and shows such as CNN and "The Today Show" and has been viewed more than 71,000 times online.


Media Recognition

NPW made headlines this year thanks to the public relations efforts of APA staff, local chapters, and NPW sponsors. Media coverage received in 2017 includes:

Money Matters National Education Day

More than 315 payroll professionals came together this September to spread financial literacy in their communities. Volunteers teach paycheck basics to teens in their local areas and play an important part in NPW activities. If interested, there is still time to sign up as a volunteer and receive credit for 2017.

These are just a few areas in which this year's celebration of payroll and payroll employees across America excelled. Read the upcoming January issue of PAYTECH magazine for a full recap of all of the exciting things that occurred during National Payroll Week 2017.



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